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Food and drink exporters have the opportunity to learn the best way to build and manage their international sales networks at an event being run by Roythornes Solicitors and the Food and Drink Exporters Association.
The event, ‘Optimising your international sales network’, will look at the challenges of establishing sales networks abroad and the different ways of achieving this. It will focus on finding, appointing, managing and motivating distributors and agents, as well as highlighting the key advantages and disadvantages of each as a sales channel.
Nicola Thomas, Director of the Food and Drink Exporters Association said:
“We’re delighted to be running this event as how to find the right partners in overseas markets is something we regularly get asked about by our members. Many food and drink businesses ‘fall’ into random in-market partnerships rather than strategically select the best-fit distributors or agents. Not only does this jeopardise commercial export success but can have serious legal implications if things go wrong further down the line.”
Peter Bennett, head of Roythornes Food team said:
“Appointing an overseas distributor or agent is a very important decision to take and we have had to handle a number of cases where exporters have found themselves at the wrong end of large financial penalties because they chose, or walked into, an agreement that wasn’t really suitable for them. We will explain the key issues to consider before establishing your network.”
“The event is aimed at both food and drink companies thinking about expanding overseas, and also more seasoned exporters who want to improve the sustainability and profitability of their international sales. Everyone should leave the session with practical advice to help their businesses grow and expand overseas.”
The free event takes place at the Kingsgate Conference Centre, Peterborough, on 3rd November and full details can be found on the Roythornes web site here.