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"Brand protection is essential"

A strong message of brand image and protection was shared with business heavyweights from across the UK this week (10 October) as they gathered for the latest in a series of breakfast seminars, hosted by food and drink legal specialists Roythornes.

The Food Business Breakfast, held at the KingsGate Conference Centre in Peterborough, saw a diverse range of organisations working within the sector - including producers, machinery suppliers and professional services - come together with the shared intention to create new opportunities for business collaboration.

Andy Macdonald, managing director of Coregeo, addressed a 115-strong audience, sharing his experience, expertise and insight on intellectual property, brand management and trade and consumer marketing services for the fresh produce industry.

“Brand protection is essential,” Andy said. “We have a constant watch for any products that can seem to be messing with our intellectual property.”

Since its establishment in 1999, Coregeo has brought some of the most recognisable names in the fresh produce industry to the UK market, including Pink Lady® apples and Tenderstem® broccoli, transforming them into international brands.

As well as a keynote speech from Mr Macdonald, there was opportunity for delegates to network with like-minded individuals over breakfast.

Peter Cusick, partner and head of Food & Drink at Roythornes, said: “We recognise the food industry is one of the most innovative and entrepreneurial in the country, so it made perfect sense to us to create a forum which would encourage growth and collaboration with specialists working within this sector.

“It was fantastic to see so many high-profile professionals in the audience, both those familiar to us and a few new faces, engaging in interesting discussions and debates. We hold these seminars twice a year and the interest and feedback just keeps getting better and better. We're already planning for our next Food Business Breakfast in March 2018.”

Roythornes works with clients across the UK and has particular expertise in agriculture, food, energy and property. Further information can be found at www.roythornes.co.uk.