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N'Ice way to promote business

Solicitors Roythornes are having their logo frozen in ice at an international event as part of their business development work in the food sector.

The 1m block of Ice will be on display at one of the largest Food events in Europe, IFE, which takes place next year at the ExCel in London.  The block is one of a number arranged into an impressive ‘Ice Wall’ by the British Frozen Food Federation (BFFF) and is one of the most photographed exhibits at the event, which attracts over 26,000 visitors from across the world.

Speaking about the promotion, Marketing Manager Mark Dodds said:

“It really is a unique opportunity to promote the firm to a key target sector in an innovative and eye catching way.  We will also have a team at the event and will be making some great contacts over the four days.”

Graeme Day, Head of Commercial at the BFFF said:

“We’re delighted to have Roythornes on board.  They know a great deal about the sector and we’re very grateful for their support for one of the major events in our calendar.”

The move comes hot on the heels of the news earlier this month that that Roythornes were Highly Commended in a National Marketing Award for their food sector work.