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New blog post about brand protection

View profile for Lizzie Walters
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Elizabeth Naylor of our Corporate and Commercial team has written an article on brand protection

In the blog post she covers:

  • what is a brand?
  • creating and protecting a brand
  • initial considerations
  • legal protection
  • registration: why and where?
  • using a brand
  • exploiting a brand
  • enforcing a brand.

The full article can be found here.