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Lizzie Walters
 

KitKat decision highlights the need to protect assets early

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In the latest court battle between Nestlé and Cadbury, the Court of Appeal has refused to allow Nestlé to trade mark the shape of its four-fingered KitKat bar. Last year Mr Justice Arnold, sitting in the High Court, ruled in favour of...

Iceland v Iceland: the importance of legally protecting your brand assets

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The cold war over the usage rights of the name Iceland highlights the legal problems that can arise without effective brand name protection. When Malcolm Walker opened his first Iceland store in Oswestry, Shropshire in 1969, no one knew that he...

PGI, PDO and TSG - how to protect your food products

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What protection is available? Protected Geographical Indication ( PGI ) This is for products that are closely linked to a certain geographical area. If protected, at least one of the stages of production, processing or preparation will have to take...

A timely reminder to protect your designs

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As a food business you would be wise to invest in protecting your key designs – particularly after the courts rejected a plea by Kit Kat to trademark their legendary four-fingered shape. The well reported case involved Cadbury, who challenged an...

The Consumer Rights Act 2015 and your business

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Over the last few years consumer legislation and regulation has gone through one of the most extensive processes of consolidation and modernisation seen in England and Wales in decades. The final piece of the jigsaw, the Consumer Rights Act 2015, comes into...

New blog post about brand protection

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Elizabeth Naylor of our Corporate and Commercial team has written an article on brand protection In the blog post she covers: what is a brand? creating and protecting a brand initial considerations...

Protecting your brand

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What is a brand? A strong brand helps distinguish a business’ products from its competitors’. It adds value to the business by enhancing consumer awareness and improving customer loyalty. A brand can be made up of many elements, including:...

Intellectual property for food products

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Can you copyright a recipe? If your business has spent time and money in developing a recipe or new product, you should be thinking about protecting it from competitors. But can you copyright a recipe and is this the best way to protect your work? In the...